Stop Madrona
The Brea City Council should deny
the Madrona project because of:






Prone Hills

Air Quality


Air Quality

Loss of
Important Habitat
Water Use
Reduced Air

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A Sordid History


  • The Shopoff Group submitted the original project application to the City of Brea in late 1999.
  • It proposed ~ 400-450 housing units on 732 acres of land, north and south of Carbon Canyon Road.
  • Brea initiated the environmental review process, and distributed an Initial Study (IS) and Notice of Preparation (NOP) on November 22, 1999 for a 30-day public review period.
  • The project application was withdrawn since they couldn't provide adequate traffic circulation on the south side.


  • The Shopoff Group submitted a revised application proposing up to 250 single family houses on the 367 acres north of Carbon Canyon Road.
  • On May 25, 2000, the City published another IS/NOP for this revised project.
  • After further corrections, the City deemed the project application complete on August 25, 2000.

2001 – 2002

  • Shopoff submitted revised project information in May 2001, October 2001, March 2002, and April 2002.
    • Draft Environmental Impact Report (EIR) was published on June 28, 2002.
    • In the comments, critics panned the findings and project, and Shopoff placed the project on hold.
  • Brea began updating its 15 year old General Plan. It should be noted state law requires General Plans be revised every 10 years.
  • Fearing the restrictive new General Plan, Shopoff sued to stop the city from applying the new requirements to its project.
  • In October 2002, Brea and Shopoff settled the lawsuit. The settlement forced the City to process the project using only those ordinances, policies, and standards which were in effect as of August 25, 2000, the date the project application was deemed complete.


  • For five years, the Shopoff Group waited for a friendlier City Council.
  • On August 9, 2007, they submitted another plan - 165 houses on 367.5 acres.


  • This Recirculated Draft EIR (RDEIR) was approved June 24, 2008 by the Brea Planning Commission on a 3-2 vote.
  • This project was appealed to the City Council on July 2, 2008 by former Brea Councilmember Bev Perry.
  • Specific bases for the appeal:
    • The Planning Commission incorrectly found that the Canyon Crest Project will provide benefits to Brea that outweigh its significant environmental impacts.
    • The Project must be consistent with the Brea General Plan, the Carbon Canyon Specific Plan, and Brea's Hillside Management Ordinance as they stood in 2000. It is, however, inconsistent with all three.
    • The EIR contained numerous flaws, including but not limited to the following:
      • The EIR's discussion of the Project's contribution to climate change provided no real analysis or mitigation;
      • The EIR failed to recognize the Project's inconsistency with applicable land use plans and ordinances;
      • The EIR improperly relies on deferred analysis and mitigation to reduce several environmental impacts to less than significant levels.
  • Hearings on the appeal continued throughout the Fall of 2008.
  • Shopoff withdrew financial support of this project by not paying the required processing fees during the hearing process.
  • Prior to discussion by the City Council, the Freeway Complex Fire burned the entire Canyon Crest project site to the ground on November 15-16th.


  • The Shopoff Group filed for bankruptcy.
  • Old Standard Life Insurance Company, the deed holder foreclosed on Shopoff and this company too found itself in receivership.
  • The State of Idaho appointed a trustee who is pursuing the project to bail out shareholders.


  • The state's trustee renamed the project Madrona, made cosmetic changes to the project, and reduced the number of houses from 165 to 162.
  • A revised Environmental Impact Report was submitted, four years to the day after the Freeway Complex Fire.


  • Public comments were due January 22, 2013.
  • In the spring the City admits it failed to follow its own codes and begins attempting to retrofit this after the fact. For one thing they never allowed the Parks Recreation and Human Services Commission to review the project.
  • Residents learn that the road proposed for temporary and emergency access to Madrona is actually a road through Chino Hills State Park, over which Brea has a public road easement.
  • Since the road may eventually also service a project on land owned by Aera Energy, Madrona residents will have a right to use it as well. The City has refused to analyze these traffic impacts.
  • The third vote on the Planning Commission in June 2008, resigned his Planning Commission seat in the summer of 2013 and is now working as a public relations consultant for Madrona.
  • Brea's Responses to the Comments on the Environmental Impact Report was released in October 2013.
  • See how the State of Idaho frames the liquidation of Old Standard Life Insurance.


The Madrona property.

Madrona 2008

The Madrona site post fire (2008).


The City's No Trespass sign with
the State Park boundary sign.